More and more, Spanish is becoming a vital language in the business world. This is not only because more companies are locating new facilities in countries such as Mexico, but also because of the huge growth of Spanish-speaking populations within the United States. Combined with a growing Latin American market that is predicted to maintain a high rate of growth, businesses are quickly realizing that ignoring Spanish-speaking populations can severely hurt the bottom line . Spanish television and media companies within the United States are growing at an exponential rate - along with the advertising dollars spent to target Spanish-speaking audiences.